7th January 2000

CITROËN'S MAGDA SALARICH CHOSEN AS WOMAN OF THE YEAR

The influential motor industry magazine, Automotive News, has chosen Citroën's Magda Salarich as its Woman of the Year for her prominent roles as the French car maker's Director of Sales in Europe, Director of European Advertising and Managing Director of Citroën Spain.

Under the leadership of the 43 year old Spaniard, Citroën sales in her home country have moved forward to more than 200,000 cars in 1999 or more than 11.5 per cent of the market, giving Citroën second place in the market. But this is only part of her work for Citroën. As Sales Director for Citroën, she is responsible for the launching and sales growth of all models in all European markets and she manages Citroën's relationship with its advertising agency, Euro RSCG. Her influence has seen Citroën sales grow in Europe's largest car market, Germany, by more than 10 per cent while the rest of the market has moved forward by just 10 per cent.

Salarich has worked for Citroën since she joined the company from the University in the mid-1970s after training as an engineer, the only woman in her class. Married with two children, she splits her week between Madrid and Citroën's Paris headquarters.

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