CITROËN ELECTED AS
THE DESIGN OF
THE CENTURY

The Citroën DS, already one of the French car maker's three nominees in the finalists for the Car of Century, has beaten off competitors as diverse as the Boeing 747, the Apple Macintosh computer and the Biro ball point pen to be elected by the FX International Design Awards as the best design of the century.

The Citroën DS was chosen because it introduced a raft of new technology and design features that have become common place in car design, from power steering and brakes to the use of aerodynamics to reduce fuel consumption. This technological tour de force was wrapped in a body that was so advanced that it still looks modern and eye-catching today and yet it retained all the essentials of large family car, with a spacious interior, large boot and it set new standards in all areas of driving.

Joining the Citroën DS in the Car of the Century nominations are the Citroën Traction Avant and the Citroën 2CV, making Citroën the only car maker with three nominees in the finalists. The Traction Avant won its nomination because it was the first car to use mass produced front wheel drive, the most common layout in cars produced today. The Citroën 2CV laid out the basic design parameters for all today's small cars: Front engined, front wheel drive, light engine, spacious body and all independent suspension.

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