SECRET CITROËNS ROAM SYDNEY!

Sydney has become a French car spotter's delight with two new Citroëns, the all-new Citroën Xsara Picasso and the never seen before in Australia Citroën Saxo VTS roaming the streets.

The Xsara Picasso, star of Citroën's Sydney International Motor Show stand (15 - 24 October 1999) has been out on the streets of the city for some pre-show photography and video work. The Citroën Saxo, still in prototype form after its debut at the Frankfurt Motor Show last month, is the French car maker's baby car. It is in Sydney to star in a new television advertisement that will be seen across Europe early next year.

The Citroën Saxo in Australia is the top of the range VTS model. With its 1.6 litre 16 valve 87 kW engine in a small, three door body, it is regarded as the top small hot hatch in Europe. The advertisement is being made by the Fortune advertising agency from Greece, with production work being carried out by the Greek agency Cinegram and Australian production by Cadillac Film Productions. The Greek Citroën importer, the Syngelides Group, is financing the production of the advertisement.

"We chose Australia and, in particular Sydney, because the city has the strong character, personality and excellent locations we needed for the advertisement," says Sotiris Pagonas, Creative Director at Fortune. "Added to the fact that Australian crews combine world class ability with very cost effective pricing and it makes Australia a very attractive proposition as a venue to shoot advertisements."

The story line of the advertisement sees a young woman so attached to her Citroën Saxo she knows what it is doing all the time and who is driving it when it should be safely parked in a Sydney car park.

Although the new Citroën Saxo will still be in Sydney at the time of the Sydney Motor Show, it will not be on the Citroën stand at the Darling Harbour Exhibition Centre. Citroën Australia does not plan to add a Saxo-sized model to the range until the Citroën C3, the next generation small Citroën already seen in prototype mode at European motor shows, is available in 2001. The Saxo, though, will be seen on the Streets of Sydney for at least another two weeks!

Picture captions:

Picture One: The Citroën Saxo prepares for its next shot in a Kent Street, Sydney, car park.

Picture Two: The Citroën Saxo in Kent Street, Sydney with (from left to right) Kostas Kekemnis, director of the advertisement; Sotiris Pagonas, Creative Director at the Fortune advertising agency and Harris Paduvas, producer for the Greek production company, Cinegram.

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