CITROËN LAUNCHES THE VIRTUAL REALITY SHOWROOM

The new Citroën Xsara Picasso, due in Australia next year, is the first car from the French car maker which may be examined in every colour and trim combination and with every option in every Citroën car showroom thanks to a unique three dimensional virtual reality simulator.

Already being installed in Citroën dealerships across Europe, the Xsara Picasso simulator enables customers to explore every aspect of the new MPV or take a guided tour of the Citroën Xsara Picasso. The customer wears a special headpiece that contains two LCD TV screens to give the three-dimensional effect and movement around the car is achieved via a joy stick control. Using menus, the customer may chose their body colour and upholstery and then equip their Citroën Xsara Picasso with all the desired options. They walk around the car and climb through it, operating controls and moving seats. Windows, sunroof and doors may be opened and closed and even features like the radio may be operated.

Developed by Citroën's own information technology department, the system uses a Pentium III 550 MHz computer and requires a 9.1 Gb hard disk. Citroën has deliberately designed the system to be open to new additions and the company predicts that as well as all future models using the new technology, Citroën customers will be able to tour the company's factories; walk through its history; test prototypes and look at motorsport vehicles. By integrating it into the next generation Internet, Citroën customers will be able to test drive their new car without even leaving home.

"This new technology offers us in Australia an enormous opportunity," says Miles Williams, General Manager of Citroën Australia. "It will enable our customers, wherever they are in Australia, to see every model in every colour and trim combination, to get a real feel for how a Citroën will fit into their life and not be restricted to still pictures in a brochure or what the dealer has on the showroom floor. And for customers who cannot get to a dealer, they can now have the same level of service as those people near a dealer."

Click here for more Citroën Xsara Picasso pre-release details
from the October 1998 Paris Motor Show

For further information please
e-Mail Miles Williams - General Manager on
100250.3324@compuserve.com

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11/8/99

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