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In 1995, Citroën updates its entry level models with the Saxo, that places a particular focus on equipment, comfort, and passive safety. In spring 1996, the Marque introduces a new automatic concept with the Berlingo. Reflecting an original design philosophy, the Berlingo is both a light utility vehicle and a light, spacious user-friendly family vehicle offering five real palces and a large boot. In 1997, Citroën renews an entire segment of its range with the Xsara, its latest mid-range saloon. Equipped with the Marque's self-steering axle, the Xsara is both worthy of its elders, with its superlative roadholding, braking, comfort, and - above all - active and passive safety. The multi-purpose, functional and eminently practical Berlingo is further improved in 1999 with the arrival of a sliding side door.
Present around the world with some 10,000 sales outlets, Citroën generates 70% of its sales outside France. Its international ambitions are clear. To realise its ambitions, Citroën has put together its most attractive and complete range ever of passenger cars and light utility vehicles. With Saxo, Xsara, C5, Xsara Picasso, Evasion and Berlingo passenger cars, the fleet vehicles and the light utility vehicles, C15, Berlingo, Jumpy, and Jumper, Citroën is present on all its main segments of the automotive market. Innovation is a fundamental component of the Marques identity, and the cornerstone of its future success. More than ever before, this quality is present in the models, technology, commercial policy and services offered to the Marque's customers. The role of innovation is to bring benefits for the customer and to sharpen the competitive edge of the Marque. One example of innovation is the Xantia HDi (high-pressure direct-injection). Presented in 1998, it is the first vehicle in France to be equipped with a diesel engine using common rail technology. The HDi is designed to combine driving pleasure with respect for the environment, an issue that has always been a major priority for Citroën. Reflecting this concern, the marque has developed a range of electric vehicles and four petrol/LPG dual-fuel models: Saxo, Xsara, Xantia and Berlingo. Similar reasons underpin the Dynalto and Dynavolt research programs. The Xsara Dynalto is equipped with an integral alternator starter, which optimises operation of the combustion engine, while reducing fuel consumption and hence pollutant emissions. Based on the Saxo Electric, the Saxo Dynavolt is equipped with an auxiliary power unit, supplying energy to the electric motor. This hybrid vehicle boasts a range of 340 km, zero emissions in urban driving and reduced emissions of CO2 (one-third of the amount produced by a conventional vehicle). Citroën is also innovating in the field of automotive telematics, as illustrated in 1998 by the (Delete XM Multimedia) Xsara Auto PC and the Citroen C5 and its advanced telematics. The Xsara Auto PC uses voice recognition techniques to respond to oral commands and provide the user with information through a voice synthesis system. In this way, the driver can keep his hands on the wheel and his eyes on the road, while conversing with the system. Faithful to a long tradition of innovation in automotive architecture, Citroën presented C 3 at the 1998 Paris Motor Show, and the C 6 Lignage concept luxury car at the 1999 Motor Show at Geneva. Both cars will go into production, along with the Citroen Plurial. As the Citroen Picasso has already shown, Citroen does not just show exciting and advanced cars, it makes them fully available to customers. The result of research into the essential car, C 3 is an economical, multi-purpose vehicle that is both attractive and practical An all-new Citroën luxury car for the next millennium, the C 6 Lignage is a concept car that sets new standards for style, comfort and technology. The 2000 Paris Motor Show, once again, displayed another Citroen powerhouse of style, innovation and technology. It saw the launch of the Citroen C5, an all new medium and lower medium luxury car; a re-styled Citroen Xsara and the Osmose, a unique demonstration of how telematics can change urban transport for the better. |
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Through all these activities, Citroën has proved that it is not simply a Marque with a prestigious past. First and foremost, Citroën is a volume carmaker whose sights are set squarely on the future, a Marque that has placed its energy and creativity at the service of its customers. |
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