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June 1998
Citroën Celebrates 75 Years in Australia
with 75
Special Edition Xantias  Citroën, the classic French car renowned for its innovative
design and creativity is celebrating 75 years in Australia making
Citroën the longest, continuously imported car in Australia.
To
mark the occasion, Citroën released a 75th Anniversary
Limited Edition model Xantia Sedan and Estate in mid June.
This special Xantia offers up to $5000 of factory produced extras at no extra
charge.
Heading the list of these no charge extras is the 2.OL 1 6V
engine and the all new auto adaptive transmission.
Each car is well
equipped at no extra cost, with the following host of features designed to
enhance driving pleasure and safety; electric sun roof, radio controls on the
steering wheel, colour coded bumpers and side protection strip door trim and
front fog lights.
Available in both manual and auto models, the
automatic variants are also equipped , at no extra cost, with cruise control
while the Estates feature a free of additional charge luggage barrier for added
security and safety.
Citroën doubled its sales outside Western
Europe between 1995 and 1997 and is determined to maintain this momentum by
pursuing aggressive sales targets for the year 2000 in Australia.
Priced from $39,990, the 75th Anniversary Limited Edition Xantia is well placed
to attract motorists in Australia who are looking for extra quality and value
in a car purchase.
"We are delighted to release the
75th Anniversary Limited Edition Xantia in celebration of
Citroën's seventy five years in Australia. This is a
fantastic opportunity to pass on the benefits of our milestone to consumers,"
said Miles Williams, General Manager of Citroën
Australia. Citroën first
captured the hearts of Australian motorists in the early 1920's with the
arrival of the 5CV - a French equivalent to the Austin Seven.
However, Citroën is probably best remembered for the 2CV, a lovable two
door first shown at the Paris motor show in 1939.
Reliable and gutsy,
the 2CV quickly established Citroën's reputation as an automotive
trailblazer, becoming the first car to drive around Australia. The driver was a
Baptist missionary by the name of Westwood who circled the continent spreading
his Christian message among the aboriginal settlements.
This
combination of reliability and value made the Citroën one of the biggest
selling cars in Australia in the early 1920's. In the 1990's, Citroën has
become the longest continuous importer of cars to Australia.
Unlike
the 2CV, which had a design brief stipulating the ability to "carry two people
and 50kg of potatoes, crossing the roughest terrain and being driven by a
novice", the 75th Anniversary Limited Edition Xantia's outstanding design and
special features guarantee all the pleasure, comfort and safety of modern
motoring.
The Citroën tradition of innovation and value for
money, however, remains unchanged. It was this focus that gained Citroen the
accolade of "Car Maker of the Century" from an international panel of
journalists in 1990. |
AUSTRALIA